Increasing ROAS by 324%: Turning Moderate Returns into a High-Performance Engine.
🔍 The Examination (Before Optimization) In April 2024, the account was generating moderate results but lacked the efficiency needed for aggressive scaling. With 7.4K clicks, the campaign produced 84.11 conversions at a cost per conversion of kr297. The Actual ROAS was 177.63%, which was barely covering costs and left little room for profit.
🎯 The Plan (Strategy) Audience Sentiment Analysis: Identifying the highest-value customer segments that drive the most revenue rather than just the most clicks. ROAS-Targeted Bidding: Transitioning the campaign focus from volume-based bidding to value-based bidding (tROAS) to prioritize high-ticket conversions. Efficiency Audit: Slashing spend on low-intent search terms that were inflating the CPA to kr297.
⚡ The Execution Scaling Successful Segments: I increased click volume by 52% (from 7.4K to 11.3K) while simultaneously improving the quality of traffic. Conversion Funnel Tightening: Streamlined the path to purchase, which dramatically increased the conversion velocity. Technical Tracking Maintenance: Verified that all revenue data was being pulled correctly into Google Ads to allow the AI to optimize for value.
📈 The Results (After Optimization) The results for May 2024 showed a total account turnaround: Conversions: Increased from 84.11 to 452.07 (a 437% increase). Cost Per Conversion: Decreased significantly from kr297 down to kr110. Actual ROAS: Skyrocketed from 177.63% to 501.56%. Overall Profitability: Achieved a 323.93% increase in ROAS. Expert Insight added for Portfolio: “Scalability is only possible when efficiency is high. By reducing the CPA by 63% and quintupling the conversion volume, we transformed this account into a self-sustaining growth engine that generates kr5 for every kr1 spent.”