Optimization Masterclass: Slashing Acquisition Costs from ₪125 to ₪7.50
🔍 The Examination (The “Before” State) In July, the account was burning budget with very low efficiency. With a total spend of ₪5.73K, the campaigns generated only 46 conversions. This resulted in a high Cost/conv. of ₪125, making the account difficult to scale profitably. The traffic volume was high (3.46K clicks), but the conversion intent was clearly missing.
🎯 The Plan (Strategy) Conversion-First Restructuring: Shifting the focus from high-volume traffic to high-intent actions. Aggressive Bid Management: Transitioning from wasteful spending to a “Target CPA” model to force the algorithm to find cheaper leads. Keyword Pruning: Identifying and pausing the high-cost, low-converting keywords that were responsible for the ₪125 CPA.
⚡ The Execution Optimization Sprint: During the first two weeks of August, I overhauled the ad groups to improve the Quality Score. Budget Reallocation: I redistributed the budget into the highest-performing segments, spending only ₪1.41K to achieve superior results compared to the previous month’s ₪5.73K. Creative Alignment: Updated ad copy to filter out “window shoppers” and attract ready-to-buy users.
📈 The Results (The “After” State) The results from August 1–17 show a complete transformation of the account’s health: Cost Per Conversion: Dropped from ₪125 to ₪7.51 (a 94% decrease in cost). Total Conversions: Increased from 46 to 188 in just half the time. Conversion Velocity: We achieved over 4x the conversions while spending 75% less budget. Expert Insight added for Portfolio: “Efficiency is the foundation of scale. By reducing the CPA by over 90%, we didn’t just save the client money; we unlocked the ability to scale the daily budget by 10x without hitting diminishing returns. This is the difference between ‘managing’ ads and ‘optimizing’ a business.”