Scaling E-commerce Revenue: Managing Rs 2M+ Spend with a Peak 6.61 ROAS
🔍 The Examination (Situation) The goal was to scale an E-commerce brand’s revenue across 17 distinct campaigns while maintaining a profitable Return on Ad Spend (ROAS). The challenge in high-spend accounts (over Rs 2,066,855 total spend) is preventing “audience fatigue” and ensuring the Cost Per Purchase stays low as the budget increases.
🎯 The Plan (Strategy) Full-Funnel Meta Strategy: Segmented campaigns into Prospecting (Broad/Lookalike) and Retargeting (DPA/Catalog ads) to capture users at every stage of the buying journey. Aggressive Creative Testing: Implementing a “Winner-Takes-All” approach where top-performing creatives received the bulk of the daily budget (reaching over Rs 2,100/day per ad set). Value-Based Optimization: Focused on high-value customers to push the ROAS beyond the industry average of 2.0–3.0.
⚡ The Execution Precision Budgeting: Managed daily budgets ranging from Rs 1,200 to Rs 2,100+ per ad set to ensure consistent delivery without over-saturation. Performance Monitoring: Closely tracked Cost Per Purchase, successfully bringing it down to as low as Rs 217.29 for the highest-performing campaign. Volume Scaling: Scaled a single campaign to over 3,805 website purchases, proving the account’s ability to handle massive order volume.
📈 The Results (The Win) Total Conversions: Successfully generated thousands of purchases, including a top campaign with 3,805 results. Efficiency at Scale: Maintained a Purchase ROAS of up to 6.61, ensuring high profitability despite high spending. Cost Stability: Achieved a competitive average Cost Per Purchase, with several campaigns performing between Rs 217 and Rs 267. Total Impact: Effectively managed a lifetime spend of Rs 2,066,855.24 to drive multi-million rupee revenue growth. Expert Insight added for Portfolio: > “Scaling E-commerce to the Rs 2 Million spend mark requires more than just a good product; it requires technical precision in the Meta Pixel setup and a ruthless optimization of the ‘Cost per Result.’ By keeping the ROAS above 6.0 even at high spend, we proved that this brand can dominate its market profitably.”