Free Google Ads Tools
The Performance Marketer’s Free Toolkit
A growing library of free interactive tools and policy checklists built for performance marketers.
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Featured Tools
Calculator
Interactive ROAS Forecaster & Performance Marketing Calculator
Forecast your return on ad spend and plan budgets before you spend a penny.
Calculator
Google Ads Budget Calculator
Calculate the right daily and monthly budget for your Google Ads campaigns based on your goals.
Checklist
Google Merchant Center Health Checklist
Audit your GMC account against every key health signal before running Shopping campaigns.
Prohibited Content
Checklist
Counterfeit Goods Policy Fix
Resolve counterfeit product violations and get your ads back up.
Checklist
Dangerous Products & Services Fix
Step-by-step checklist to address dangerous product policy flags.
Checklist
Dishonest Behaviour Policy Fix
Fix dishonest behaviour violations in your Google Ads account.
Checklist
Inappropriate Content Fix
Address inappropriate content policy violations with a clear action plan.
Checklist
Abusing the Ad Network Fix
Checklist to resolve ad network abuse violations and prevent account suspension.
Checklist
Data Collection & Use Fix
Fix data collection and privacy policy violations in your Google Ads.
Checklist
Misrepresentation Policy Fix
Resolve misrepresentation flags and restore ad delivery.
Checklist
Unacceptable Business Practices Fix
Audit your business practices against Google’s unacceptable business policy.
Ad Design & Editorial Standards
Checklist
Misleading Ad Design Fix
Fix ad creative that trips Google’s misleading design policy.
Checklist
Bait and Switch Fix
Resolve bait-and-switch violations so your promotions stay compliant.
Checklist
Editorial Standards Fix
Audit your ads against Google’s editorial quality guidelines.
Checklist
Spelling & Grammar Fix
Catch and fix spelling and grammar issues that flag your ads for disapproval.
Checklist
Punctuation Fix
Resolve punctuation-related ad disapprovals.
Checklist
Capitalisation Fix
Fix excessive capitalisation that triggers editorial rejections.
Checklist
Repetition Fix
Remove repeated words and phrases flagged by Google’s editorial policies.
Checklist
Promotional Offers Fix
Ensure your promotions and offers comply with Google Ads policies.
Checklist
Clickbait Policy Fix
Fix clickbait ad copy violations and bring your headlines back into compliance with Google’s policies.
Destination, Technical & Format
Checklist
Destination Requirements Fix
Fix landing page issues causing destination requirement disapprovals.
Checklist
Destination Experience Fix
Improve landing page experience to clear destination experience violations.
Checklist
Destination Mismatch Fix
Align your ad and landing page to fix destination mismatch flags.
Checklist
Unoriginal Content Fix
Resolve unoriginal or thin content violations on your landing page.
Checklist
Technical Specifications Fix
Meet Google Ads technical requirements for creatives and landing pages.
Checklist
Ad Format Requirements Fix
Fix ad format violations across all Google ad types.
Checklist
Video Requirements Fix
Ensure your video ads meet Google’s specifications and avoid disapproval.
Checklist
Image Requirements Fix
Fix image ad disapprovals and meet all image specification requirements.
Restricted Categories
Checklist
Adult Content Fix
Navigate Google’s adult content restrictions with the right compliance steps.
Checklist
Sexual Health & Wellness Fix
Comply with sexual health and wellness category policies for ad approval.
Checklist
Alcohol Policy Fix
Advertise alcohol products compliantly across all Google networks.
Checklist
Copyright Policy Fix
Resolve copyright-related ad disapprovals and trademark issues.
Checklist
Gambling & Games Fix
Meet Google’s gambling and gaming certification requirements.
Checklist
Health & Medicine Fix
Navigate health and medicine advertising restrictions with a clear checklist.
Checklist
Prescription Drug Services Fix
Comply with Google’s pharmacy and prescription drug policies.
Checklist
Unapproved Substances Fix
Identify and remove unapproved substance references from your ads.
Checklist
Political Content Fix
Run political and election advertising in line with Google’s requirements.
Checklist
Other Restricted Businesses Fix
Checklist for restricted business types not covered by specific policies.
Financial Services & Legal
Checklist
Financial Products & Services Fix
Comply with Google’s financial products advertising certification requirements.
Checklist
Crypto & Digital Assets Policy Fix
Navigate Google’s cryptocurrency advertising rules and get certified.
Checklist
Personal Loans Fix
Meet Google’s disclosure and certification requirements for personal loan advertisers.
Checklist
Debt Services Fix
Debt management and relief advertisers — fix your compliance gaps fast.
Checklist
Bail Bond Services Fix
Fix bail bond advertising disapprovals and meet Google’s restrictions.
Checklist
Government Documents & Services Fix
Comply with policies around government document and service advertising.
Checklist
Call Directory Fix
Resolve call directory and phone aggregator policy violations.
Checklist
Local Services Fix
Fix local services ad violations and meet Google’s verification requirements.
Checklist
Legal Requirements Fix
Meet all legal compliance requirements for advertising in your market.
Checklist
Limited Ad Serving Fix
Understand and resolve limited ad serving restrictions on your account.
Privacy & Personalised Advertising
Checklist
Personalised Advertising Fix
Fix personalised advertising policy violations and audience targeting issues.
Checklist
Prohibited Personalised Ads Fix
Remove prohibited targeting signals from your personalised ad campaigns.
Checklist
User Privacy Fix
Ensure your data practices meet Google’s user privacy requirements.
Checklist
Suspicious Payment Fix
Resolve suspicious payment method flags and secure your billing account.
Google Merchant Center
Checklist
Merchant Center Health Checklist
Full health audit for your Google Merchant Center account.
Checklist
Merchant Center Misrepresentation Fix
Resolve Merchant Center misrepresentation flags to restore Shopping ads.
Checklist
Merchant Center Website Fix
Fix website claim and verification issues in Google Merchant Center.
Checklist
Merchant Center Policy Fix
General policy fix checklist for Merchant Center account suspensions.
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