Free Google Ads Tools

The Performance Marketer's Free Toolkit

A growing library of free interactive tools and policy checklists built for performance marketers.

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Featured Tools

Interactive ROAS Forecaster & Performance Marketing Calculator

Forecast your return on ad spend and plan budgets before you spend a penny.

Google Ads Budget Calculator

Calculate the right daily and monthly budget for your Google Ads campaigns based on your goals.

Google Merchant Center Health Checklist

Audit your GMC account against every key health signal before running Shopping campaigns.

Prohibited Content

Counterfeit Goods Policy Fix

Resolve counterfeit product violations and get your ads back up.

Dangerous Products & Services Fix

Step-by-step checklist to address dangerous product policy flags.

Dishonest Behaviour Policy Fix

Fix dishonest behaviour violations in your Google Ads account.

Inappropriate Content Fix

Address inappropriate content policy violations with a clear action plan.

Abusing the Ad Network Fix

Checklist to resolve ad network abuse violations and prevent account suspension.

Data Collection & Use Fix

Fix data collection and privacy policy violations in your Google Ads.

Misrepresentation Policy Fix

Resolve misrepresentation flags and restore ad delivery.

Unacceptable Business Practices Fix

Audit your business practices against Google's unacceptable business policy.

Ad Design & Editorial Standards

Misleading Ad Design Fix

Fix ad creative that trips Google's misleading design policy.

Bait and Switch Fix

Resolve bait-and-switch violations so your promotions stay compliant.

Editorial Standards Fix

Audit your ads against Google's editorial quality guidelines.

Spelling & Grammar Fix

Catch and fix spelling and grammar issues that flag your ads for disapproval.

Punctuation Fix

Resolve punctuation-related ad disapprovals.

Capitalisation Fix

Fix excessive capitalisation that triggers editorial rejections.

Remove repeated words and phrases flagged by Google's editorial policies.

Promotional Offers Fix

Ensure your promotions and offers comply with Google Ads policies.

Clickbait Policy Fix

Fix clickbait ad copy violations and bring your headlines back into compliance with Google's policies.

Destination, Technical & Format

Destination Requirements Fix

Fix landing page issues causing destination requirement disapprovals.

Destination Experience Fix

Improve landing page experience to clear destination experience violations.

Destination Mismatch Fix

Align your ad and landing page to fix destination mismatch flags.

Unoriginal Content Fix

Resolve unoriginal or thin content violations on your landing page.

Technical Specifications Fix

Meet Google Ads technical requirements for creatives and landing pages.

Ad Format Requirements Fix

Fix ad format violations across all Google ad types.

Video Requirements Fix

Ensure your video ads meet Google's specifications and avoid disapproval.

Image Requirements Fix

Fix image ad disapprovals and meet all image specification requirements.

Restricted Categories

Adult Content Fix

Navigate Google's adult content restrictions with the right compliance steps.

Sexual Health & Wellness Fix

Comply with sexual health and wellness category policies for ad approval.

Alcohol Policy Fix

Advertise alcohol products compliantly across all Google networks.

Copyright Policy Fix

Resolve copyright-related ad disapprovals and trademark issues.

Gambling & Games Fix

Meet Google's gambling and gaming certification requirements.

Health & Medicine Fix

Navigate health and medicine advertising restrictions with a clear checklist.

Prescription Drug Services Fix

Comply with Google's pharmacy and prescription drug policies.

Unapproved Substances Fix

Identify and remove unapproved substance references from your ads.

Political Content Fix

Run political and election advertising in line with Google's requirements.

Other Restricted Businesses Fix

Checklist for restricted business types not covered by specific policies.

Financial Services & Legal

Financial Products & Services Fix

Comply with Google's financial products advertising certification requirements.

Crypto & Digital Assets Policy Fix

Navigate Google's cryptocurrency advertising rules and get certified.

Personal Loans Fix

Meet Google's disclosure and certification requirements for personal loan advertisers.

Debt Services Fix

Debt management and relief advertisers — fix your compliance gaps fast.

Bail Bond Services Fix

Fix bail bond advertising disapprovals and meet Google's restrictions.

Government Documents & Services Fix

Comply with policies around government document and service advertising.

Call Directory Fix

Resolve call directory and phone aggregator policy violations.

Local Services Fix

Fix local services ad violations and meet Google's verification requirements.

Legal Requirements Fix

Meet all legal compliance requirements for advertising in your market.

Limited Ad Serving Fix

Understand and resolve limited ad serving restrictions on your account.

Privacy & Personalised Advertising

Personalised Advertising Fix

Fix personalised advertising policy violations and audience targeting issues.

Prohibited Personalised Ads Fix

Remove prohibited targeting signals from your personalised ad campaigns.

User Privacy Fix

Ensure your data practices meet Google's user privacy requirements.

Suspicious Payment Fix

Resolve suspicious payment method flags and secure your billing account.

Google Merchant Center

Merchant Center Health Checklist

Full health audit for your Google Merchant Center account.

Merchant Center Misrepresentation Fix

Resolve Merchant Center misrepresentation flags to restore Shopping ads.

Merchant Center Website Fix

Fix website claim and verification issues in Google Merchant Center.

Merchant Center Policy Fix

General policy fix checklist for Merchant Center account suspensions.

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